YAZBASEKeyword research for a small business
Updated 6 October 2026
Begin with the customer’s task
List the products, services and questions that lead to a real business outcome. Separate someone learning a topic from someone comparing providers or ready to buy. Use the language your customers use.
Choose a specific market
Research the country and language you serve. A broad English query can produce very different intent in the United States and the United Kingdom. Never combine country-level volume figures without understanding what the provider counts.
Inspect the search results
Read the pages currently ranking for each candidate. Note whether the results are product pages, directories, tutorials or local services. Build the type of page that answers the task, while adding information you can support.
Use metrics as context
Search volume is an estimate of demand, not a promise of visits. CPC reflects advertising signals, and keyword difficulty is a provider-specific model. A low-volume phrase can be valuable if it closely matches your offer.
Map one intent to one page
Group close variants by intent. Choose a primary page for each group and link supporting articles where useful. Save the country, source and retrieval date with the shortlist so future comparisons remain meaningful.
Review business outcomes
Track relevant impressions and clicks in Search Console and the enquiries or sales you can attribute responsibly. Revise content when the evidence shows a mismatch. Avoid publishing many nearly identical articles only to cover keyword variations.
References and next steps
Read Google’s SEO Starter Guide and Search Console performance documentation for source guidance.
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